Your work — your words ?

Most architects would love to rely on the perfect image to communicate everything they want audiences to understand about their work.

But in the real world many viewers can't see everything we try to convey with our images. They don't know how to read the graphic information in front of their eyes, whether it's a drawing, a diagram, or even a rendering.

People take in information in so many different ways. Experience shows that it's smart to offer them a spectrum of entry points. That's why it is crucial to accompany visual presentation with vivid, persuasive writing.
 
At that key point, many of us design pros become amateurs. Text that should sing ends up dull, confusing, or full of jargon. Words that fail to connect with their target audience can undermine the finest project. And that's a loss for designer and viewer alike.

Writing that works for architects creates another channel to advocate for their designs, complementing our own instinctive mode of graphic communication with words that will engage visual and verbal audiences alike.